Here are some take outs from last nights panel discussion at Creative Sydney “Finding your Followers”..."There’s a world of fans waiting to discover you – so how do you reach them? Discover global and local marketing, publicity and distribution strategies for artists and makers. Presented in association with Pages Digital."
- Creative Sydney
Virginia Hyam (The Studio), Sydney Opera House
- Digitally enabled word of mouth (WOM) is seen as a move from the traditional WOM to new media – the fundamentals don’t change.
- Massive support from press helped change perceptions of expense, exclusive to Opera performances and open up opportunities in the music industry eight years ago.
Jean-Claude Abouchar (The Grand Social)- In order to keep their Twitter account exciting, they invite friends/colleagues going on Fashionistic trips abroad etc. to have account access and report on their experiences on Twitter. I think this would be a great idea for film companies i.e “Guest tweets” from actors, producers, directors etc.
- They create parallels online and offline, e.g. For launch they had a “pop up” store in Paddington and created the same online to increase WOM, accessibility and distribution which got a lot of press coverage too.
- Initially they targeted their communication to designers and encouraged networking between them by hosting events and with that grew a larger market place online as more and more designers got on board via WOM.
- A strong selling point for The Grand Social is that it encourages consumers to discover other similar brands, hence a good opportunity for designers and consumers.
Adam Ferrier (Naked Communications)
Four rules to a successful product:
- Be different, what’s your point of difference? Create your own sector. Get it right!
- Have purpose – what’s the consumer need / motivation?
- Be believable – prove your credibility.
- Visionary – think big, think forwards, think differently
Almira Pizovic (Picaholic)
Some rules for a good website:
- Be compelling
- Be easy to use and navigate
- Search engine friendly
- Browser / screen compatible
- Mobile enabled
- Live feeds / social media integration
Innovative new art sites and products which I really like that were presented by the following:
Tim Brady (Freshly Baked Gallery)
A virtual art gallery where geography isn’t an issue for accessing art. You can purchase art online and envisage this art on your own wall... Original idea, another winner in my books and I like Tim’s story that he went from being a construction manager making the pay check but not feeling satisfied with his life decided to take the risk, quit his job and start up Freshly Baked (example art below).
Madeleine Boyd (Stupid Krap)
This site is dedicated to the community of artists, underground and street creating an artist-run portal and on-line store, featuring limited-edition high-quality art prints and collectibles. I can see myself making a few purchases on here.
All in all, it was a good night I enjoyed the discussion although the crying baby started to tickle my clearly un-maternal nerves somewhat. I recommend anyone interested in learning more as a creative, marketeer or curios to attend some of these free seminars at Creative Sydney at the MCA... besides its a great opportunity to see the beautifully lit up MCA and Opera House.
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