Facebook Aps for charities

I thought I’d share with you a couple of interesting aps that charities are using on Facebook to amplify word of mouth harnessing peer to peer communications by pin-pointing, recruiting and rewarding an army of dedicated fans who openly represent their causes within their social network.

Causes Ap

Check out this interesting ap used to promote and recruit friends to join not-for-profits online via “Causes” http://apps.facebook.com/causes/ or www.causes.com

Its very clever.

First step, click on link, see the campaign’s progress and invite your friends.

Next, give them your email address to stay up to date. If you want.
Then check out their page, browse other members and see what impact they’re having.



The Hall of Fame shows profiles of those making the biggest impact (i.e. Spreading the word) and you can send them props/note/thank you etc.



You can also pledge your support whereby you commit to inviting 300 friends to the cause (not 100% sure of this commitment considering I don’t have that many friends!) and you can also donate.


Finally, show your friends what a good Samaritan you are by having your cause feature on your FB profile page and track your progress.


I’d say the one limitation to this is it acts independently from a fanpage/group so users need to accept the ap and go through the above process as opposed to a one-click conversion to becoming a fan. That said however, its still a fantastic integration with the platform.

Super Badger

Another innovative ap is the Super Badger
With Super Badger you can send prewritten emails straight from your profile to the people making the decisions - whether it is badgering politicians about climate change or badgering supermarkets to stock more Fairtrade products.

Here you are rewarded points for “Badgering”

You choose what you wish to “Badger” and you can send a prewritten email to politicians/decision makers, donate your status and sign up to receive Global Action emails.

Once the email gets sent, you get your points and your profile is updated for all your FB friends to see. Once again there’s an element of social kudos, especially when you start ranking up the leader board.


So what do you think?