Falling Polar Bears

Well as someone who loves loves loves Polar Bears - some girls collected Barbie Dolls, I collected Polar Bears - I must admit this new cinema ad from Plane Stupid (written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman) made me shudder.

However, I understand 1. It sends a valuable message and 2. The bears aren't real. So with those two facts in mind, I must admit I admire the guys at Mother UK for their audacity and the message is very clear: Your flight has an impact.

Plane Stupid explain on their site: "Like you, we're worried about climate change. Like you, we don't think the Government can be trusted to do what needs to be done".

They're a network of grassroots groups that take non violent direct action against aviation expansion. Their three demands:

• End to short haul flights and airport expansion
• Stop aviation advertising
• A just transition to sustainable jobs and transport

Interesting. Whilst I know aviation isn't the sole cause of greenhouse gas emissions, I'd be interested to learn more about the impact. As you know, after watching The Final Choice documentary I certainly reevaluated my eating habits.