IKEA's charming cook book

Very cool idea. Owning the media that demonstrates the message. In a very stunning act of brand communication Swedish furniture giant created a very slick cook book called 'Hembakat Ar Bast' - translating to 'Homemade is Best'.

A gorgeous collaboration which has taken a step away from the heavily styled food shots (you know the one's that your food never ends up looking like) to a design approach, featuring stunning, minimalistic photography where the ingredients and finished products become art pieces themselves. It gives you an appreciation of process. Here are the pieces, bring them together, there is the remarkable result. Much like building a chest of drawers.

Pretty original. Making me hungry.

Mandelmusslor (almond shells) - Ingredients

Mandelmusslor (almond shells)

Fina Kanelbullar (cinnamon buns) - ingredients

Fina Kanelbullar (cinnamon buns)

Schwarzaldtarta (black forest cake) - ingredients

Schwarzaldtarta (black forest cake)