IKEA's charming cook book

Very cool idea. Owning the media that demonstrates the message. In a very stunning act of brand communication Swedish furniture giant created a very slick cook book called 'Hembakat Ar Bast' - translating to 'Homemade is Best'.

A gorgeous collaboration which has taken a step away from the heavily styled food shots (you know the one's that your food never ends up looking like) to a design approach, featuring stunning, minimalistic photography where the ingredients and finished products become art pieces themselves. It gives you an appreciation of process. Here are the pieces, bring them together, there is the remarkable result. Much like building a chest of drawers.

Pretty original. Making me hungry.

Mandelmusslor (almond shells) - Ingredients

Mandelmusslor (almond shells)

Fina Kanelbullar (cinnamon buns) - ingredients

Fina Kanelbullar (cinnamon buns)

Schwarzaldtarta (black forest cake) - ingredients

Schwarzaldtarta (black forest cake)

Birthday Spaghetti

I made spaghetti on my birthday. I know its not the coolest of feats but I have to admit there was an overwhelming sense of accomplishment in doing so and its another thing I can tick off my list. It also tasted delicious.

We used the Jamie Oliver recipe and all that was required was

• 600g of Tipo ‘00’ flour (a really fine flour made specifically for pasta).
• 6 large free-range organic eggs.
  

I think the best things in life are often the simplest.