greenpeace's rebellion

It's fascinating, and well worth taking a look at the breadth of this as a campaign Greenpeace campaign. It much more than just a couple of very nicely done videos: 

The integrated campaign includes a Poster Takeover and street stunt in London City.
Poster takeover + street stunt in Old Street, London.

Users are rewarded for signing up and passing on the campaign on their website . In their VW Report  reveals that while VW claim to be Green and efficient, they have failed to deliver on their promises, even with the technical capabilities to do so and the bulk of the VW fleet continue to be amongst the most polluting in Europe.



"Despite the green image it likes to portray, VW is at the heart of a group of companies lobbying against new laws which we need to cut CO2 emissions, reduce our oil use and protect places like the Arctic from climate change." Greenpeace explain, "Only a rebellion can stop them – a mass of people from all across the globe –demanding that they change. We need you to be part of that rebellion."

Politicians across Europe are currently debating whether to raise our target for CO2 cuts from 20 to 30% (based on 1990 levels) by 2020. It’s such a necessary increase that many people and organisations - from the UK government to Google, from Ikea to Unilever - agree that we should do it.

But not Volkswagen. Along with spending millions on groups lobbying against the 30 per cent target, VW is also opposing new fuel efficiency targets. These would cut CO2 emissions, save drivers money and reduce our dependence on oil... 


Hence, Greenpeace are stepping in with their latest campaign.