Augmented Flashmob in Amsterdam

Amsterdam residents got together at Dam Square yesterday for the first ever augmented reality flashmob. Darth Vader, The Beatles, Superman and various other awesome characters were in attendance.

Love the concept but its just so bizarre to see it in practice. There's no real interaction between the attendees as they're all engrossed with the interfaces of their mobiles.

This dude summed it up nicely ;)