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24 November, 2010

a photographer's life

I spent an hour or so wondering around an exhibition at the MCA Sydney the other day. While I'm a fan of photography, I must admit I was pretty surprised by how moving Annie Leibovitz's work is.
Annie doesn't make a distinction between her work and her life. Her photography is her life and while she's created many a famous creations featuring famous celebrities on front pages (such as Demi Moore on Vanity Fair), politicians and royalty; she also captured some of the most celebrated and devastating moments in life; life and death.
Famously on December 8, 1980, Leibovitz had a photo shoot with John Lennon for Rolling Stone, promising him he would make the cover. After she had initially tried to get a picture with just Lennon alone, which is what Rolling Stone wanted, Lennon insisted that both he and Yoko Ono be on the cover. Leibovitz re-created something like the kissing scene from the Double Fantasy album cover, a picture that she loved. John removed his clothes and curled up next to Yoko.
Leibovitz recalls, "What is interesting is she said she'd take her top off and I said, 'Leave everything on' — not really preconceiving the picture at all. Then he curled up next to her and it was very, very strong. You couldn't help but feel that she was cold and he looked like he was clinging on to her. I think it was amazing to look at the first Polaroid and they were both very excited. John said, 'You've captured our relationship exactly. Promise me it'll be on the cover.' I looked him in the eye and we shook on it."

Leibovitz was the last person to professionally photograph Lennon - he was shot and killed five hours later.

This exhibition really takes you on the fabulous photographic journey that Annie has had - which knows no barriers - naked so to speak. You meet her professional work, her family and her best friend 'companion' Susan Suntag (below) and learn that her work means much more than what meets the eye.

18 November, 2010

'twiggy' - when dreams & art combine.

Some things and people blow my mind in this world and I feel blessed to have the pleasure in meeting them, their work and inspiration. Whether they create, write, talk or think - I have such admiration for those who can articulate an idea and see it through to fruition no matter how bold or controversial with the adage 'If at first the idea is not absurd, then there is no hope for it' (Einstein).

Meghan Byrne, known as Twiggy is one of those people. She's a Sydney based artist who creates a breadth of wonderful dreamlike images, using old traditional oil/acrylic painting techniques to create interesting colourful canvases. She doesn't conform and yet has such attention to detail and quality (I know for a fact that she makes her own canvases and sources the best and most premium quality oil paints for example) that shows how much respect she has for art and her work. The effect is one that reminds you to dream. To question. To open up somehow.

So I invested in a piece I couldn't resist.
Here are some other beauties.

10 November, 2010

bloom's taxonomy

Bloom's Taxonomy is a classification of learning objectives within education. The theory is based on the following "levels". Its an interesting concept if you consider how you may wish to communicate something based on what the expectation of response is.

Remember - Recalling the information

Understand - Explain the ideas and/or concepts

Apply - Using the newly acquired knowledge in another familiar situation

Analyse - Comparing and differentiating between constituent parts.

Evaluate - Justifying a decision or course of action

Create - Generating new new ways of creating products, ideas or ways of viewing things

Or better yet, here it is according to Pirates of the Caribbean:

09 November, 2010

being a princess

"Such a princess" - a term we throw around in admiration and abhorrence - but what does it actually mean?

Well, I thought I'd take the liberty to define, in my mind, what equates to "princess-ness". A concept sometimes easily misconstrued to having associations with regal and blue blood qualities. I can understand the confusion and hence, why I've broken the term "Such a princess" in to 3 distinct pillars.

1. Spoiled & over indulged.
I'm talking ponies, cake, fairies, shopping chauffeurs and champaign. This goes well beyond wanting nice things. This is expecting that if I don't get a Tiffany bracelet/Gucci dress/a puppy for my birthday - I will not forgive you. Ever. Basically the provision of excessive material gifts.

Some great examples (thanks to tips from fellow co-workers): Paris Hilton, Nicole Richie, Mariah Carey.

2. Self-righteous indignation.
Essentially being filled with or showing conviction of being morally superior, or more righteous than others, smugly virtuous. "Everyone listen to me" syndrome.

Perhaps in line with: Bono, Naomi Campbell or Madonna (for the record I have nothing against these talented celebrities, except perhaps that they're talented).

3. Over obsession with beauty & general vanity.
This is where it goes as far as plastic surgery. Or bags of make up, nail varnish, pamper kits. Mirrors everywhere even transported with you in your designer handbag. Fake tan. Air brushed photographs. Looking exceptional - all of the time. Imagine going for runs with make up on.

Of all the elements that create your princess, this is the hardest to maintain, I mean who can look really, really, really good looking all of the time?! Not to mention expense. Its not cheap to look so hot... without aging, putting on weight, bags under the eyes, frizzy hair... etc. Phew!

And so here you have the facets to your oh so typical modern day princess. If you meet someone, who ticks all the boxes, call them "such a princess" before giving them a great big hug.

That concludes my very intellectually stimulating cultural assessment. With that I will leave you with my favourite epitome of your perfect princess.


Next up: being a hipster.

04 November, 2010

IKEA's charming cook book

Very cool idea. Owning the media that demonstrates the message. In a very stunning act of brand communication Swedish furniture giant created a very slick cook book called 'Hembakat Ar Bast' - translating to 'Homemade is Best'.

A gorgeous collaboration which has taken a step away from the heavily styled food shots (you know the one's that your food never ends up looking like) to a design approach, featuring stunning, minimalistic photography where the ingredients and finished products become art pieces themselves. It gives you an appreciation of process. Here are the pieces, bring them together, there is the remarkable result. Much like building a chest of drawers.

Pretty original. Making me hungry.

Mandelmusslor (almond shells) - Ingredients

Mandelmusslor (almond shells)

Fina Kanelbullar (cinnamon buns) - ingredients
Fina Kanelbullar (cinnamon buns)

Schwarzaldtarta (black forest cake) - ingredients
Schwarzaldtarta (black forest cake)

01 November, 2010

being a misfit

I have just finished reading a great book called "Thinque Funky" by a funkadelic Swede named Anders Sorman-Nilsson, a futurist, a trend spotter and inspiring speaker. His book asks us to look and prepare for the future, with an understanding of what is needed to progress to the next chapter. The world of web 3.0, digilogue technology, androgynous culture and creative commons.

At the TEDx talk on Friday, Anders presented his perspective on the minds we need to evangelise this movement; the misfits. The misfits who are willing to push new thinking, who drive positive change, forward-looking innovation, and solve problems creatively, and that without them your organisation really cannot compete.

Obviously as a misfit myself, I am 100% on board, but despite my bias I welcome you to take a look for yourself at his blog and appreciate the below ;)

31 October, 2010

brand insights: just an idea

What happens when you overlay SWOT analysis with an insights chart (for want of a better name)? Something I was doodling at the cafe as I tucked in to my brunch on a lazy Sunday morning. Probably not what you should be considering over a sunny weekend, but I felt the theory warranted articulation and sharing.

Insights are obviously beyond facts or info, they are the "Sparks in the dark", "Eureka's" or "Flashes of genius" and the beauty is that when applied correctly, creating alliances across Company, Consumer, Culture and Category, you get a big fat bottom line to thank you for it.

One of the things I like about this approach is the opportunity to treat your company and your consumers as an Internal influence. Increasingly we are appreciating that consumers are your brand stakeholders as essentially a brand exists in the mind of its audience - a brand is the views, attitudes and opinions that individuals have about a company or product - so it important to recognise how a company and its customers converge. Never before has the relationship between customers and brands been so tangible.

Culture gives way for so many fabulous opportunities. We live in such a fragmented time amongst niche micro cultures, fads, fascinations, multi-cultures, technologies, movements in all directions. There's ample opportunity to pinpoint inspiring and emerging expressions and values that could be leveraged far enough to redefine a brands category (great example is the recent Tontine pillows campaign)

Lastly but not least there's Category. Perhaps wrongly or rightly associated with "Threats". You could argue that Category segmentation provides more positive opportunity but I quite like looking out for "threats". It find the opposites. And while we can better understand the 'why' behind a divers set of brands/products existing in a category, looking out for "threats" broadens the scope beyond what's on your doorstep to what may be round the corner on the other street. Its a great way of looking out for substitutes and gaps in the market while ever aware of the competition to work on ensuring your market difference and advantage.

Oh dear, I feel like a royal nerd. I should probably get out more... while I work on that, I hope the above was useful ;)

06 October, 2010

why we choose?

Dan Ariely the author of Predictably Irrational uses interesting optical illusions to demonstrate our thought process (and decision making). Our intuition fools us in to thinking things in a certain way. Like an optical illusion even when we know what the right answer is we still don’t see it.

Which is longer?
(They're both the same)

The idea of illusions is that our senses feed us information however it is not a true reflection of reality. Information is provided to us courtesy of our brain, which has a set of rules for dealing with situations so that what we see is actually very different from reality in specific, repeatable, predictable ways.

The same thing applies to consumer behavior. For example, when something costs more and people expect it to be better, they actually end up seeing and experiencing it as being better. One of my favourite (and equally frustrating) product examples of this is Tiffany. Oh the weakness. But why? Well a brand is considered premium when we believe it is worth the price. And to feel that good with a shining Tiffany bracelet on is oh so worth it. Remember 'perceived quality' is one of the key brand associations that has proven to drive financial performance.

It’s like an illusion, the way that we process the information is not a function of what is out there, it’s a function of what is happening in our brain. Most of our understanding of the world comes from our brain not from our senses. We think we see with our eyes but much of what we see is happening within our brain even the way we feel about it.

Ariely uses a great example; when you lie on your back and look at the sky, you believe you’re seeing blue however the reality is that only a small part of your eye can detect that colour. If you extend your arm out in front of your face and hold your hand in a fist, that’s the only portion of your eye that can detect blue. The rest of your eye isn’t supposed to see blue. We don’t see blue because of our eyes, we see it in spite of our eyes. It’s our brain that is doing all the work to help us detect blue. The same thing happens when we process other information: Price, quality, etc. In all those cases, it is our brain that drives our expectations and determines much of our final experience.

Ariely believe that we have two types of rules for our behavior. One type concerns market norms which involve how much you pay for things, how much people charge you and so on (a banking rate for example). The other type is social exchanges that have to do with fairness and warm fuzzy feelings (the 'why', the connectiveness we feel, the empowerment etc). Both of these relationships are perfectly reasonable and have advantages and disadvantages. Marketers need to understand the particular advantages and disadvantages that come with both of these relationships and perhaps more importantly the failure that can occur when the relationship is in the middle and not compelling enough in either direction.

19 September, 2010

happiness shouldn't cost the earth


I really like this TED talk.

There are many methods that exist today whereby we rely on the old systems which served a great purpose back in the day, but transposed in to the world we live in right now, may not be the most efficient way about it.

Nic Marks asks us to question a country's measure of success, the definition we rely on is a financial one, the GDP. But production doesn't relate to happiness and that is what really matters to people, in fact, as Simon Kuznets said in the 1930's "a nations welfare can scarcely be inferred from their national income" and so based on the scarced resource, the planet, what system is an effective one for measuring people's well-being whilst also considering that production isn't necessarily sustainable?

He believes the Happiness Index.

Asked in order of preference what was most important to a survey of people (importance ratings worldwide):
  1. Happiness
  2. Love
  3. Health
  4. Wealth
As you can see the first three are very close to one another, wealth on the other hand important, but not ranking so highly. So why is it we hear daily media updates on the stock exchange, the exchange rates, the performance of gold and yet we don't learn of a country's energy use? How close we are to achieving our carbon emission targets? As Marks puts it - our "collective goals"?

Marks also eludes to some truths in terms of what does make people happy:
  • Connections - social relationships are the most important cornerstones of your life. Connectivity will also allow us to work together to achieve something good and if something does go wrong (peak oil for example), its these communities that will really make a difference to how we adjust and survive it.
  • Be active - do things, go outside, listen to music. Being stagnant doesn't make us happy.
  • Take notice - mindfulness is very strong for our well-being, cognitive therapy talks to how being in the moment and aware of your surroundings will help you feel good.
  • Keep learning - being ever curious, always learning throughout your lifetime will keep you happier longer.
  • Give - altruism and compassion are all hardwired to the reward mechanism in our brains, this something I am very much interested in (Changing the perceptions of giving)
And so bringing this to a grassroots level, whilst here we can question a country's measurement of its success (set in a time when production was paramount to the country's development), I feel there is another big question to ask - what is the correct measurement of the success of ourselves?

13 September, 2010

What does The Wire have in common with advertising?



I was watching The Wire (Season 3) last night when an interesting point was flagged. Season 3 is all about change, it deals with how the drug game has to evolve as distribution channels ("The Projects") are demolished, the importance of product and efficient policing to keep to a commitment on crime numbers. Its all very political and man do I love it.

The brutality at Police Headquarters continues as Rawls and Commissioner Burrell terrorise Department Commanders over their failure to reign in the city's crime stats. In one scene in particular, one of the Baltimore's Police Sergeants gets verbally torn apart by Major Rawls after allowing his department to treat a number of thefts in a small locale with separate teams, shifting responsibility by fragmented cases, because apparently some thefts were corporate premises rather than retail outlets and individual homes albeit all on the same street resulting in poor efficiency and one really narked Commissioner.

I thought this a great metaphor for how advertising is often treated. A lot of agencies will separate by media such as TV, OOH/Print and Digital etc. which makes a lot of sense from a media booking standpoint but the irony being that at least from a strategic messaging standpoint, they all play a role in interweaving the overall campaign objective i.e. we're all working the same street.

Now I’m no expert in this, but a part of me feels that given the proliferation of media which moves away from static to interactive, we should all understand how each channel can be optimised and manage it collectively rather than in silo sharing learnings along the way. That means everything, from media, creative and production etc. or risk getting our asses whipped by the likes of Major Rawls in the not so distant future.

29 July, 2010

digital: collective surplus for good?

Having a conversation with an old colleague of mine Zoe Scaman about the idea of digital changing our cognitive process (for the worst) she introduced me to a recent article where suggested that "the case that technology increases our intelligence is at least as plausible as the gloomy idea that it is changing our brains for the worse, there are real downsides to the instant availability of torrents of information. The danger comes not from the information itself, or from how it could rewire our brains, but from the way we think about our own knowledge and abilities".

Social Media Theorist, Clay Shirky interestingly points out that new technologies enable a loose ­collaboration which takes advantage of “spare” brainpower enabled by the internet, which can change the way society works. In fact he believes for every way the Internet gives us to waste time, there is a way to increase the scope and diversity of our knowledge and to work collectively on problems not just on your doorstep or in your country but across the world - he uses the Ushahidi information collecting open source platform as an example of this.

And so why would someone want to share their surplus brain power? What are our intrinsic motivations? Clay explains that social constraints can create a culture that is more generous than a contractual one. Economic motivations may not align with our intrinsic motivations. The internet gives us the freedom to experiment which means the freedom to experiment with anything. It enables us to continue to consume, because that's what humans like doing and have been doing for a while but what it also allows us to do is create and share - two intrinsic motivations that are now not only enabled, but also, empowered in terms of breadth, scope and arguably time. So perhaps the interwebs are not bad after all.

16 July, 2010

philosophical about the interwebs


I realised today that I have been blogging in some shape or form for 12 years now (obviously not always under jectaspecta) and whilst time has passed me by, dial up has evolved to broadband, delayed to instant and private to public - I have grown up, to some extent and now in retrospect query my relationship with what has almost converged to become my virtual butler.

Nicholas Carr is a writer who commentates on how Information Technology is integrated in to our lives as a standardised practice. More recently he has been examining the cognitive and cultural consequences the internet has been having on our minds.

"I'm not thinking the way I used to think," Carr tells us. "I feel it most strongly when I'm reading." He relates how he gets fidgety with a long text. Like others, he suspects that the Internet has destroyed his ability to read deeply. "My brain," he writes, "wasn't just drifting. It was hungry. It was demanding to be fed the way the Net fed it."

The history of reading is an interesting one. Words were once written without spaces and punctuation, they required a lot of attention to understand. Books were read aloud and shared with those who could not read (to their amazement). Readers slowly evolved to become accustomed to ignoring the sounds around them (going against our nature of alertness) and thus the deep thinker was born with cognitive ability to concentrate on the written word. Following the advent of the printing press, in a virtuous feedback loop, the public became more literate as more books circulated. How our minds adapt. Note: I bet you won't read all of this.

Carr believes that encouraged by the frenetic, fragmented, hyperlinked web, our skills in deep thought are now diminishing. We are becoming easily distracted, pay less attention to books or articles for sustained length and our minds have become data processing machines.

Carr's assertions have increasingly become a fact of accepted knowledge: that our addiction to the web and computers is affecting the way we think. That is, our capability for "deep thinking", is limited without the time to process information and draw our own conclusions.

Scarily, this concept has been shown to have significant foundations amongst academic performance in schools, studies reveal that home computers have "modest but statistically significant negative impacts" on academic performance as measured by math and reading test scores. In addition: "The introduction of high-speed internet service is similarly associated with significantly lower math and reading test scores in the middle grades." Worse yet, "the introduction of broadband internet is associated with widening racial and socioeconomic achievement gaps." Attempts to close the "digital divide" by, for example, subsidizing PC purchases may actually end up widening the divide between rich and poor in academic performance. And we thought computers promoted development.

Few concepts have spread as rapidly as the ‘digital divide’ and with it, the hope of using modern IT to promote development. Groups from the United Nations to local governments, and private companies have seized upon the hope that the use of IT could enable even the poorest of developing nations to “leapfrog” their problems of development such as poverty, illiteracy, disease, unemployment, hunger, corruption, and social inequalities so as to move rapidly into the modern Information Age.

We know little about the factors that make for effectiveness or ineffectiveness of grassroots IT projects in developing nations. Thus, critics can point out that the cost of creating a working Internet connection in a developing nation is the same as that of providing immunization against six fatal childhood diseases to thousands of children. Others have argued that the introduction of ICT’s into communities otherwise unchanged will merely heighten existing inequalities. Do we really know?

Is knowledge and wisdom based on things like reason, experience, perception? Or is it now a commodity, or data, that can be applied for a given situation. Has it become devoid of humanity? Of deeper processing? Have we become lazy because there is a machine that can offer an answer quicker than we can ask it? Does that knowledge become less significant because of its accessibility and transparency?

Not only is it just the way that we garner information that has changed but also what we do with it. Increasingly we syndicate this data via social networks: "web-driven speaking tools that reduce our own communication to data piles, stacked with quick, surface-level proclamations".

And while we may be sociable online, the social aspect of those networks is only distinguishable by the ability to connect people to one another in the strictest internet sense - not physically scarcely audibly, but almost in abstract. In the end, as we place our focus in to the screen, we are facing only what we've directed these machines to do - that is, so to speak, we are facing ourselves.

Forgive what may come across as a geek staring at the stars but it is, essentially, the virtual manifestation of our intentions. Its a perpetual narcissistic feedback loop of enclosed interactivity. Its the social network of our online persona, controlled by our offline selves communicated via a small piece of equipment shining a rectangle of ironic interaction. Confused? I think I am too. This requires deep thought.

Simply, we are drawn to an interface by its proximity and emptiness that it begs us to fill. Its the blank canvas that allows for an aggregation of content which gives us a unique opportunity to make it our own, our individualistic way. Our fingers encounter something tactile (sometimes greasy) but in reality the image is always light years away at a unique distance that can only be described as unbridgeable by the body.

What we are communicating is a mirror of ourselves in a highly pix-elated form, existing only as far away as the fingertip to keypad and yet equally, not anywhere at all.

Perhaps we are in danger of becoming simply the same surface-level information that we have become slowly programmed to gather.

Has IT made us smarter and less wiser? Should we change the way we gather information or the way we communicate it?

Is it time to get an iPad?

21 May, 2010

australian digital landscape

Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.

I've boiled it down a little for the purposes of my blog.

You have a voice here - feel free to use it. Even if you just want to tell me it sucks and digital smells.

15 May, 2010

Exit Through the Gift Shop & Mr Brainwash (MBW)

I love the MBW concept which Banksy brings to life in his documentary "Exit Through The Gift Shop". A movie about street art... or is it? This movie makes you think a lot and without giving too much away (go watch it). We see a character, Mr. Brainwash, whose real name is Thierry Guetta, an eccentric French-born ex-pat living in L.A. become a famous artist over night.

Guetta had been attempting to make a documentary about street art when he met Banksy. The outrageous plot of the film is that Banksy was so horrified by Guetta's potential movie - there's even an over-edited, shamelessly shocking "first cut" of the movie shown - and so fascinated with Guetta, that he turned the cameras on him, only to be completely blindsided when Guetta rips off his style launching a huge exhibition in L.A via a factory style, churn and burn rips offs none of which is are created by himself. That's what the movie says anyway.

But what really happened when Banksy encountered the filmmaker? Did he convince Guetta to pose as a budding graffiti artist wannabe so he and Fairey (Obey) could "direct" him in real life - manufacturing a brand new persona that both celebrates and criticizes the over-commercialisation of street art (and gives them a persona to sell their own art under in the process?)



The movie brings to life all the flaws in modern society beyond what's articulated on a canvas through the intangible demonstration.

Branding can influence what we think and also what we believe is the experience. We know that people are so influenced by hype that they'll believe food tastes better, cigarettes smoke better and art IS better (worth hundreds and thousands in fact).

So are we merely sheep? Who's the biggest joke here? Is it art? Is it society? Is it Banksy/Obey? Is it MBW? If art is a visual representation of where we are today - what does this say about the world we live in? I think Mr. Brainwash nails it sadly... and I hope Banksy and Fairey do something damn good with the money.

26 April, 2010

Poor rich people

This is a "communications idea" that came about recently which I felt compelled to research a little further.

I look to address the different perceptions and behaviour associated with giving and spending. It interests me because both consequentially have a similar emotional response and yet are communicated and perceived so differently.

I think its important to exercise a fresh perspective, to have a lateral approach and so whilst a part of me thinks this may just be one of those exercises to help me hone this - quite selfishly - it'd be great if it could spark some inspiration elsewhere.

I’m hoping an awesome agency/charity will be interested in bringing it to life, but I could be dreaming. I would obviously be happy for someone to take it and make it their own so long as it were true to the objective (actually, I'd be incredibly flattered!)

I'm not precious about it whatsoever; so please look for holes in it and bring it to my attention - its all part of the process.

I recommend looking at it big screen.
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