28 February, 2011
great digital goodness
Google’s Christchurch Person Finder
Technology is coming to the aid of those affected by last night's earthquake in Christchurch. Within hours of the devastating 6.3-magnitude quake, Google's "emergency response team" had set up a simple web tool to help people request and post information about missing friends and relatives. The person finder, embedded below, already has 4300 records of both missing people and those who are letting their terrified relatives know that they're safe.
Set up by New Zealand's Earthquake Commission, the simple website lets users tweet to #christchurch, or #eqnz or #ChristchurchQuake to give information about people who are trapped or where damaged buildings and even payphones are located. The site also lists reports as they come in from residents including live pictures and where working ATMs can still be found.
Oscars streamed live, for a small fee of course.
Just thought it topical to share the latest innovation from the Oscars (award show starting in one hour) check out the latest socialisation of traditional media via their live streaming of the awards ceremony, behind the scenes, twitter feeds and other bells and whistles.
HOME a film by Yann Arthus-Bertrand: Something for you to watch tonight
HOME has been conceived to take a message of mobilization out to every human being. When it comes to environmental policies such as climate change legislation, land conservation, or bans on oil drilling, a grasp of the science and economics behind the issues might seem essential. But polls show that people tend to base their views on ‘gut’ feelings and personal philosophies. As we know in advertising, targeting the heart, therefore, might sway minds when numbers can't.
HOME is a carbon offset movie streaming free on YouTube: http://www.youtube.com/watch?v=jqxENMKaeCU
Kinect childrens imagination (like what I did there?)
Chris O’Shea is a Kinect Hack. He’s brought the imagination of children to life through storytelling, performance and technology in a bid to encourage children to get excited about storytelling.
Little Magic Stories from Chris O'Shea on Vimeo.
Very cute demonstration of creative utility.
25 January, 2011
being awol
Meanwhile... time for a swim.
03 December, 2010
actions speak louder than words
What does this mean for positioning? David A. Aaker defines Positioning as “…part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands.”
Building strong brands is hard these days; price competition (directly affecting the motivation to build brands), proliferation of competitors reducing specifically the positioning options available, media fragmentation plus internal pressures such as organisational bias against innovation and pressures to invest elsewhere mean that there are growing challenges in ensuring your brand is preferred.
Well with new, vigorous competition coming from various sources and even those entering different categories through brand extension strategies (such as Weight Watchers food or Dove Shampoo), new product development (think Coke providing alternatives to carbonated drinks such as bottled water and juice) and innovation, there are fewer holes in the market to exploit. These competitors not only contribute to price pressures and brand complexity, but also make it harder for brands to hold their position.
Some interesting points are made about the idea of key benefit “As products become less distinctive, benefits are more likely to reside in the brand experience than in product performance or image characteristics. Differentiation now is as likely to lie in ‘our customer service rocks’, ‘we have great apps’ or ‘we support the same causes you do’ as in better, faster or cheaper.” While I doubt product differentiation is going to lose importance and by virtue of Moore’s Law statistically impossible as we continue to innovate and I like to think, co-create culture (doesn’t that sound wanky?!) – the brand needs to behave in a way that articulates what it stands for. As Carol argues; "new strategic tools are needed to helping a brand understand how to connect with customers at an individual, human level."
To me this is the brands vision/ambition, the brands “why” we connect with our customers, its noble purpose. Behaviourally this goes beyond a one-way message, it is the expectation that brands ‘walk the talk' and position themsleves in a place that connects with the customers not just by what they say, but also what they do.
24 November, 2010
a photographer's life


18 November, 2010
'twiggy' - when dreams & art combine.

10 November, 2010
bloom's taxonomy
Understand - Explain the ideas and/or concepts
Apply - Using the newly acquired knowledge in another familiar situation
Analyse - Comparing and differentiating between constituent parts.
Evaluate - Justifying a decision or course of action
Create - Generating new new ways of creating products, ideas or ways of viewing things
09 November, 2010
being a princess

04 November, 2010
IKEA's charming cook book
01 November, 2010
being a misfit
At the TEDx talk on Friday, Anders presented his perspective on the minds we need to evangelise this movement; the misfits. The misfits who are willing to push new thinking, who drive positive change, forward-looking innovation, and solve problems creatively, and that without them your organisation really cannot compete.
Obviously as a misfit myself, I am 100% on board, but despite my bias I welcome you to take a look for yourself at his blog and appreciate the below ;)
31 October, 2010
brand insights: just an idea
What happens when you overlay SWOT analysis with an insights chart (for want of a better name)? Something I was doodling at the cafe as I tucked in to my brunch on a lazy Sunday morning. Probably not what you should be considering over a sunny weekend, but I felt the theory warranted articulation and sharing.One of the things I like about this approach is the opportunity to treat your company and your consumers as an Internal influence. Increasingly we are appreciating that consumers are your brand stakeholders as essentially a brand exists in the mind of its audience - a brand is the views, attitudes and opinions that individuals have about a company or product - so it important to recognise how a company and its customers converge. Never before has the relationship between customers and brands been so tangible.
06 October, 2010
why we choose?
The idea of illusions is that our senses feed us information however it is not a true reflection of reality. Information is provided to us courtesy of our brain, which has a set of rules for dealing with situations so that what we see is actually very different from reality in specific, repeatable, predictable ways.
The same thing applies to consumer behavior. For example, when something costs more and people expect it to be better, they actually end up seeing and experiencing it as being better. One of my favourite (and equally frustrating) product examples of this is Tiffany. Oh the weakness. But why? Well a brand is considered premium when we believe it is worth the price. And to feel that good with a shining Tiffany bracelet on is oh so worth it. Remember 'perceived quality' is one of the key brand associations that has proven to drive financial performance.
It’s like an illusion, the way that we process the information is not a function of what is out there, it’s a function of what is happening in our brain. Most of our understanding of the world comes from our brain not from our senses. We think we see with our eyes but much of what we see is happening within our brain even the way we feel about it.
Ariely uses a great example; when you lie on your back and look at the sky, you believe you’re seeing blue however the reality is that only a small part of your eye can detect that colour. If you extend your arm out in front of your face and hold your hand in a fist, that’s the only portion of your eye that can detect blue. The rest of your eye isn’t supposed to see blue. We don’t see blue because of our eyes, we see it in spite of our eyes. It’s our brain that is doing all the work to help us detect blue. The same thing happens when we process other information: Price, quality, etc. In all those cases, it is our brain that drives our expectations and determines much of our final experience.
Ariely believe that we have two types of rules for our behavior. One type concerns market norms which involve how much you pay for things, how much people charge you and so on (a banking rate for example). The other type is social exchanges that have to do with fairness and warm fuzzy feelings (the 'why', the connectiveness we feel, the empowerment etc). Both of these relationships are perfectly reasonable and have advantages and disadvantages. Marketers need to understand the particular advantages and disadvantages that come with both of these relationships and perhaps more importantly the failure that can occur when the relationship is in the middle and not compelling enough in either direction.
19 September, 2010
happiness shouldn't cost the earth
I really like this TED talk.
There are many methods that exist today whereby we rely on the old systems which served a great purpose back in the day, but transposed in to the world we live in right now, may not be the most efficient way about it.
Nic Marks asks us to question a country's measure of success, the definition we rely on is a financial one, the GDP. But production doesn't relate to happiness and that is what really matters to people, in fact, as Simon Kuznets said in the 1930's "a nations welfare can scarcely be inferred from their national income" and so based on the scarced resource, the planet, what system is an effective one for measuring people's well-being whilst also considering that production isn't necessarily sustainable?
He believes the Happiness Index.
Asked in order of preference what was most important to a survey of people (importance ratings worldwide):
- Happiness
- Love
- Health
- Wealth
As you can see the first three are very close to one another, wealth on the other hand important, but not ranking so highly. So why is it we hear daily media updates on the stock exchange, the exchange rates, the performance of gold and yet we don't learn of a country's energy use? How close we are to achieving our carbon emission targets? As Marks puts it - our "collective goals"?Marks also eludes to some truths in terms of what does make people happy:
- Connections - social relationships are the most important cornerstones of your life. Connectivity will also allow us to work together to achieve something good and if something does go wrong (peak oil for example), its these communities that will really make a difference to how we adjust and survive it.
- Be active - do things, go outside, listen to music. Being stagnant doesn't make us happy.
- Take notice - mindfulness is very strong for our well-being, cognitive therapy talks to how being in the moment and aware of your surroundings will help you feel good.
- Keep learning - being ever curious, always learning throughout your lifetime will keep you happier longer.
- Give - altruism and compassion are all hardwired to the reward mechanism in our brains, this something I am very much interested in (Changing the perceptions of giving)
13 September, 2010
What does The Wire have in common with advertising?
I was watching The Wire (Season 3) last night when an interesting point was flagged. Season 3 is all about change, it deals with how the drug game has to evolve as distribution channels ("The Projects") are demolished, the importance of product and efficient policing to keep to a commitment on crime numbers. Its all very political and man do I love it.
The brutality at Police Headquarters continues as Rawls and Commissioner Burrell terrorise Department Commanders over their failure to reign in the city's crime stats. In one scene in particular, one of the Baltimore's Police Sergeants gets verbally torn apart by Major Rawls after allowing his department to treat a number of thefts in a small locale with separate teams, shifting responsibility by fragmented cases, because apparently some thefts were corporate premises rather than retail outlets and individual homes albeit all on the same street resulting in poor efficiency and one really narked Commissioner.
I thought this a great metaphor for how advertising is often treated. A lot of agencies will separate by media such as TV, OOH/Print and Digital etc. which makes a lot of sense from a media booking standpoint but the irony being that at least from a strategic messaging standpoint, they all play a role in interweaving the overall campaign objective i.e. we're all working the same street.
Now I’m no expert in this, but a part of me feels that given the proliferation of media which moves away from static to interactive, we should all understand how each channel can be optimised and manage it collectively rather than in silo sharing learnings along the way. That means everything, from media, creative and production etc. or risk getting our asses whipped by the likes of Major Rawls in the not so distant future.
29 July, 2010
digital: collective surplus for good?
Social Media Theorist, Clay Shirky interestingly points out that new technologies enable a loose collaboration which takes advantage of “spare” brainpower enabled by the internet, which can change the way society works. In fact he believes for every way the Internet gives us to waste time, there is a way to increase the scope and diversity of our knowledge and to work collectively on problems not just on your doorstep or in your country but across the world - he uses the Ushahidi information collecting open source platform as an example of this.
And so why would someone want to share their surplus brain power? What are our intrinsic motivations? Clay explains that social constraints can create a culture that is more generous than a contractual one. Economic motivations may not align with our intrinsic motivations. The internet gives us the freedom to experiment which means the freedom to experiment with anything. It enables us to continue to consume, because that's what humans like doing and have been doing for a while but what it also allows us to do is create and share - two intrinsic motivations that are now not only enabled, but also, empowered in terms of breadth, scope and arguably time. So perhaps the interwebs are not bad after all.
16 July, 2010
philosophical about the interwebs

I realised today that I have been blogging in some shape or form for 12 years now (obviously not always under jectaspecta) and whilst time has passed me by, dial up has evolved to broadband, delayed to instant and private to public - I have grown up, to some extent and now in retrospect query my relationship with what has almost converged to become my virtual butler.
Nicholas Carr is a writer who commentates on how Information Technology is integrated in to our lives as a standardised practice. More recently he has been examining the cognitive and cultural consequences the internet has been having on our minds.
"I'm not thinking the way I used to think," Carr tells us. "I feel it most strongly when I'm reading." He relates how he gets fidgety with a long text. Like others, he suspects that the Internet has destroyed his ability to read deeply. "My brain," he writes, "wasn't just drifting. It was hungry. It was demanding to be fed the way the Net fed it."
The history of reading is an interesting one. Words were once written without spaces and punctuation, they required a lot of attention to understand. Books were read aloud and shared with those who could not read (to their amazement). Readers slowly evolved to become accustomed to ignoring the sounds around them (going against our nature of alertness) and thus the deep thinker was born with cognitive ability to concentrate on the written word. Following the advent of the printing press, in a virtuous feedback loop, the public became more literate as more books circulated. How our minds adapt. Note: I bet you won't read all of this.
Carr believes that encouraged by the frenetic, fragmented, hyperlinked web, our skills in deep thought are now diminishing. We are becoming easily distracted, pay less attention to books or articles for sustained length and our minds have become data processing machines.
Carr's assertions have increasingly become a fact of accepted knowledge: that our addiction to the web and computers is affecting the way we think. That is, our capability for "deep thinking", is limited without the time to process information and draw our own conclusions.
Scarily, this concept has been shown to have significant foundations amongst academic performance in schools, studies reveal that home computers have "modest but statistically significant negative impacts" on academic performance as measured by math and reading test scores. In addition: "The introduction of high-speed internet service is similarly associated with significantly lower math and reading test scores in the middle grades." Worse yet, "the introduction of broadband internet is associated with widening racial and socioeconomic achievement gaps." Attempts to close the "digital divide" by, for example, subsidizing PC purchases may actually end up widening the divide between rich and poor in academic performance. And we thought computers promoted development.
Few concepts have spread as rapidly as the ‘digital divide’ and with it, the hope of using modern IT to promote development. Groups from the United Nations to local governments, and private companies have seized upon the hope that the use of IT could enable even the poorest of developing nations to “leapfrog” their problems of development such as poverty, illiteracy, disease, unemployment, hunger, corruption, and social inequalities so as to move rapidly into the modern Information Age.
We know little about the factors that make for effectiveness or ineffectiveness of grassroots IT projects in developing nations. Thus, critics can point out that the cost of creating a working Internet connection in a developing nation is the same as that of providing immunization against six fatal childhood diseases to thousands of children. Others have argued that the introduction of ICT’s into communities otherwise unchanged will merely heighten existing inequalities. Do we really know?
Is knowledge and wisdom based on things like reason, experience, perception? Or is it now a commodity, or data, that can be applied for a given situation. Has it become devoid of humanity? Of deeper processing? Have we become lazy because there is a machine that can offer an answer quicker than we can ask it? Does that knowledge become less significant because of its accessibility and transparency?
Not only is it just the way that we garner information that has changed but also what we do with it. Increasingly we syndicate this data via social networks: "web-driven speaking tools that reduce our own communication to data piles, stacked with quick, surface-level proclamations".
Forgive what may come across as a geek staring at the stars but it is, essentially, the virtual manifestation of our intentions. Its a perpetual narcissistic feedback loop of enclosed interactivity. Its the social network of our online persona, controlled by our offline selves communicated via a small piece of equipment shining a rectangle of ironic interaction. Confused? I think I am too. This requires deep thought.
Simply, we are drawn to an interface by its proximity and emptiness that it begs us to fill. Its the blank canvas that allows for an aggregation of content which gives us a unique opportunity to make it our own, our individualistic way. Our fingers encounter something tactile (sometimes greasy) but in reality the image is always light years away at a unique distance that can only be described as unbridgeable by the body.
What we are communicating is a mirror of ourselves in a highly pix-elated form, existing only as far away as the fingertip to keypad and yet equally, not anywhere at all.
Perhaps we are in danger of becoming simply the same surface-level information that we have become slowly programmed to gather.
Has IT made us smarter and less wiser? Should we change the way we gather information or the way we communicate it?
Is it time to get an iPad?














